Develop creative, analytical and communication skills through a media-focused learning journey covering Journalism, Advertising, Public Relations, Digital Media, Content Creation and Communication Studies.
Full-Time
or Equivalent
UG Degree
Creative Learning
A career-oriented undergraduate programmeme designed under the applicable academic framework Media Studies framework.
The Bachelor of Arts in Mass Media and Communication (BAMMC) is a three-year full-time undergraduate programmeme affiliated with the applicable academic framework and offered in accordance with the National Education Policy (Media Studies). The programmeme equips students with academic knowledge and practical skills required for today's rapidly evolving media and communication media.
Students gain a strong foundation in journalism, advertising, public relations, digital communication, media production, content creation and strategic communication. The curriculum combines classroom learning with practical assignments, presentations, workshops and media-focused activities to develop confidence and creativity.
The programmeme encourages ethical journalism, critical thinking, storytelling, multimedia production and effective communication, preparing graduates for rewarding careers across print, broadcast, digital and media and communication sectors.
Full-Time Degree
Semester-Based Learning
Media-Focused Curriculum
applicable academic framework
A future-ready learning framework designed to build creative thinking, communication skills and media awareness through academic learning and practical exposure.
Full-Time Degree Programmeme
Semester-Based Learning
Media-Focused Learning
Undergraduate Degree
Hands-on Projects & Training
Reporting, Writing & Editing
Media Exposure & Guest Sessions
Future-Ready Media Skills
A future-ready programmeme that combines academic learning, creativity and practical media exposure to prepare students for diverse creative pathways.
Study an updated curriculum aligned with Media Studies, combining academic excellence with practical media applications and media relevance.
Learn through workshops, live projects, media production, presentations, assignments and hands-on practical sessions.
Gain knowledge from faculty guidance and media-focused academic learning that supports communication, creativity and confidence.
Enhance practical understanding through workshops, field activities, guest sessions and exposure to media-related learning where available.
Develop creative thinking, storytelling, journalism, advertising, digital media and communication skills for modern careers.
Explore career pathways in journalism, public relations, advertising, broadcasting, content creation and digital media.
The BAMMC programmeme introduces students to diverse creative pathways in journalism, advertising, digital media, public relations, broadcasting and communication.
Reporting, News Writing, Editing and Broadcasting.
Media Ready
Creative campaigns, branding and digital promotion.
Corporate communication, reputation management and client engagement.
Content creation, video production, social media and visual storytelling.
Corporate communications, event management and media consulting.
Career Pathways
Career Fields
Portfolio Focus
Career Support
The BAMMC programmeme follows the applicable academic framework Media Studies framework with a balanced combination of theoretical knowledge, practical learning and skill development.
3 Years Full-Time Degree
Passed XII (HSC) or Equivalent
applicable academic framework
The curriculum continues through Semesters IV, V and VI with advanced specialization, practical projects, internships, media production, research and media-oriented electives as prescribed by the applicable academic framework.
Find answers to the most commonly asked questions about the B.A. in Mass Media & Communication (BAMMC) programmeme.
STILL HAVE QUESTIONS?
Our admission counsellors are available to help you understand the BAMMC curriculum, eligibility, admission process, media learning areas and career pathways.
Contact AdmissionsWe focus on career readiness, communication confidence, portfolio development and awareness of creative media pathways.
Dedicated career guidance helps students move from academic learning toward creative and professional pathways.
Student Support
Media & Communication Fields
Creative Work Samples
Practical Learning
Career planning & guidance.
Professional resume preparation.
Mock interviews & soft skills.
Portfolio, interview and opportunity awareness.
BAMMC helps learners understand diverse fields such as journalism, advertising, public relations, digital media, content creation, photography, film communication and corporate communication.
News writing, reporting, editing, media ethics and contemporary affairs.
Copywriting, campaign thinking, brand communication and public relations.
Digital platforms, content creation, photography, video concepts and storytelling.
Simple and transparent admission process to help you begin your academic journey in the BAMMC programmeme.
Passed HSC (12th) or equivalent examination from a recognised board, subject to applicable academic framework eligibility norms.
Complete the online admission form and provide your academic and personal details accurately.
Submit all required documents for verification as per college and applicable academic framework guidelines.
Pay the admission fee after approval to confirm your seat in the BAMMC programmeme.
A structured and transparent examination workflow ensuring smooth planning, paper preparation and timely execution.
Examination notice and timetable are issued 15 days before the examination.
Faculty members prepare 2 sets of question papers for evaluation and moderation.
Regular / ATKT examination schedule is published 25 days before the examination.
Faculty prepare 4 sets of question papers for confidential examination procedures.
Internal Exam Notice
Regular / ATKT Notice
Internal Papers
Regular / ATKT Papers
Comprehensive admission process for all degree courses following applicable academic framework guidelines.
All admissions are subject to University eligibility norms, document verification and approval by the applicable academic framework.
Take the first step towards a creative media learning journey. Fill out the enquiry form and our admission counsellor will contact you shortly.
Receive personalised BAMMC admission guidance, course counselling and support throughout the admission process.
Join Aeren College of Mass Media & Management and build a future shaped by creativity, communication and opportunity. Through quality education, faculty guidance and practical media learning experiences, students are encouraged to grow with confidence and purpose.
